There are two common mindsets and approaches to learning digital accessibility.
The first mindset is based on learning the “rules” of digital accessibility and then trying to apply them. This approach treats accessibility as items to be marked off on a checklist when developing software or websites, without taking the time to understand the “why” behind accessibility.
The second mindset—and the more effective approach—is understanding how different people use computers and digital devices and then creating software, websites, and other digital content so that they can use them in the way that is most convenient based on their individual needs and preferences. This people-first approach to design not only teaches how to make digital experiences accessible but also connects the designer, creator, or developer to the reason why it is important.
Embracing the people-first approach when learning digital accessibility means focusing on creating digital content and experiences that enable people with disabilities to use web content, tools, and technology equally.
Handout
Digital Accessibility for Communicators (pdf updated January 2026)
(Luminary Content)
This printable download gives a brief overview about why communicators in North Dakota should learn and apply digital accessibility to their online content. It includes disability statistics, why it’s important for communicators to have accessibility skills and knowledge, how to get started.
Learning Outcomes
- Understand how people with disabilities benefit from digital content that is designed with accessibility in mind
- Feel motivated to learn about digital accessibility because you know that you have the ability to remove barriers some people may face when trying to consume content on the web
- View digital accessibility as a key knowledge and skillset for communications professionals
Resources
Digital Accessibility: What It Is and Why It Matters
(Perkins School for the Blind)
The Perkins School for the Blind was founded in 1829 as the first school for the blind in the United States and they work firsthand with people who may experience difficulties with non-accessible websites.
Accessibility, Usability, and Inclusion
(W3C Web Accessibility Initiative (WAI))
A communication professional should take into consideration accessibility, usability, and inclusion when designing digital content. Although these are all closely related, it’s important to understand how they also differ from one another.
Tools and Techniques
(W3C Web Accessibility Initiative (WAI))
Each person with a disability has individual needs and preferences when accessing, navigating, and viewing digital content. Some use assistive technologies, some use adaptive strategies, and some people use a combination of both.
Diverse Abilities and Barriers
(W3C Web Accessibility Initiative (WAI))
A brief explanation of the different types of disabilities and how people with them are affected by inaccessible digital technology and content
Web Accessibility Perspectives Videos: Explore the Impact and Benefits for Everyone
(W3C Web Accessibility Initiative (WAI)
10 videos (each 1 minute in length) explaining how key accessibility considerations provide benefits in a variety of situations
Stories of Web Users
(W3C Web Accessibility Initiative (WAI))
Personas featuring people with disabilities describing challenges they face and how they interact with digital technology and content
Accessibility: Why You Need to Work Toward Progress Over Perfection
(Meryl.net)
Meryl Evans is an admired accessibility professional who has lived experience with how it affects people since she is deaf herself. She started her digital marketing, writing, and accessibility consulting business in 2000 and has written and edited for numerous publications. She understands that beginners who are just starting to learn accessibility may become overwhelmed or concerned that they aren’t doing it right. In this article, she gracefully addresses those concerns and conveys her appreciation for anyone who is willing to make an effort to provide accessible digital experiences.
Accessibility in Communications: We can and need to do better
(LinkedIn article by Matisse Hamel-Nelis)
Hamel-Nelis is a communications and marketing consultant with a passion for accessibility. In this article, she explains how presenting and asking other presenters questions at the 2022 International Association of Business Communicators (IABC) world conference made her realize how much communicators don’t know about digital accessibility and its importance.