Create Accessible Content

Creating effective digital content doesn’t have to feel overwhelming. Whether you’re creating website content, designing visuals, or drafting social media updates, it’s important that you follow best practices that make your content clearer, more engaging, and accessible to everyone—including people with disabilities.

Think of these best practices as helpful guidance (not hurdles). These small, intentional touches lift your content—making it easier to read, more inclusive, and ultimately more effective for all your audiences.

And here’s the good news: accessibility doesn’t limit your creativity—it enhances it. Designing with accessibility in mind encourages you to think outside the box, find fresh ways to present information, and create content that connects with a wider audience. Some of the most innovative digital storytelling today is also highly accessible.

You’re already a skilled communicator. This is just about weaving a few practical habits into your process so your messages resonate more powerfully—and reach farther.

Learning Outcomes

  • Know how to make different content elements accessible
  • Be able to write content that is understandable and consumable for all audiences

Step 1: Start with the Basics

Headings

Links

Images

Colors

Step 2: Working with Words

Writing

Lists

Text Styling and Formatting

Step 3: Make Data Make Sense

Tables

Charts and Graphs

Step 4: Enhance Sights and Sounds

Video and Audio